Pan-African music conference launched in Lagos

The Lagos Music Conference is set to take place on 20 and 21 May. Nigeria's commercial capital will be hosting some of the most influential names in the music industry in Africa, and is touted as the first pan-African Music business conference. Already, Lagos has hosted the Nigerian Entertainment Conference which held its sixth edition recently and featured a keynote by pop act D'Banj.

South African rapper AKA will be speaking at the Lagos Music Conference
South African rapper AKA will be speaking at the Lagos Music Conference

This is the first edition of the Lagos Music Conference and will be having as speaker the rapper AKA. The South African, who has just launched a scholarship for up and coming producers, will be joining Michael Ugwu of Sony West Africa, Tuma Basa of Spotify and others.

According to a statement by the conveners of the conference, the conference intends to “connect music industry professionals who do business in Africa. As the first industry event on the continent that brings together music business pace-setters from Africa’s key music markets, the Lagos Music Conference is first and foremost a platform for high-profile networking.”

“How can an artist brand be monetised in 2016?” asks the official statement. “What are the latest revenue streams in music? How can brands partner with artists and use music to reach a youth audience beyond concerts or endorsements? How can African contemporary music be promoted to a global audience? What are the latest trends that will impact how music business is being done in the future? How do we build a sustainable and interconnected African music industry to tap the market of 1 billion African music consumers?”

To answer these questions, the conference is inviting “highly respected industry personalities” to engage in discussions relating to the challenges of the music business across the continent and exchange ideas “that will shape the future of the music business on the continent.”

Topics to be discussed include A&R, management, branding, endorsements, sales and distribution, music technology, and copyright law. Technical workshops targeting professional sound/audio engineers, producers, artists, and DJs are also scheduled.

Some of the professionals expected to attend the conference are: artists, managers, label execs and A&R reps, as well as brand managers of products and services targeting the youth segment, promoters, tech and app companies, download and streaming platforms, social media managers, content developers, music bloggers and publishers, and other professionals that engage directly with the music industry.

Other confirmed speakers at the forthcoming conference are Tunji Balogun of RCA Records, Marek Fuchs of Sauti Sol Entertainment, and Universal Music Group South Africa’s Sipho Dlamini. 

For more information visit the LMC website


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