Boom Player music app hits 1m downloads in less than a year.
This development appears to place Boom Player ahead of competing platforms across Africa.
Boom Player, founded by telecommunications company TECNO Mobile, has now recorded more than 6 million app installations in total.
The service hosts an estimated 400,000 daily active users who stream or download songs and videos. The app allows artists connect to fans as well as earn revenue for music sales.
“It’s very easy for music lovers to fall in love with the Boom Player app because it gives them what they want,” says Oye Akindeinde, General Manager of TECNO’s Mobile Apps Department. From timely updates of latest releases in both audio and video formats, to lyrics and so many other amazing and interactive features available on the app, it is not a surprise that we have reached this milestone in such a short time, we only just put Boom Player in the Google Play Store 9 months ago.”
“A new version of Boom Player app, which will blow our users mind,” he added, “will be launched in March, 2017. Our target is to reach 1-million daily active users by December, 2017.”
This article was originally published in Vanguard on 19 january 2017.