Channel O Africa Music Video Awards (AMVA)

Channel O is a leader in music television and one of the most highly regarded outlets for African talent and videos on the planet. Every year it hosts the Channel O Africa Music Video Awards. The awards were first held in 2003 under the name Reel Music Video Awards. Since 2005 the awards have been held annually. Between 2006 and 2008 were known as the Spirit of Africa Music Video Awards, and later the Channel O Music Video Awards.

Awards for the 'Most Gifted' music videos are given in various categories, including West African, East African, South African, male, female, newcomer, duo/group, hip hop, ragga, kwaito, Afro-pop and R&B. The winners are voted by Channel O's viewers across the continent.