KENYA MUSIC WEEK’s move to rebrand to ONGEA! is based on the need to ensure Increased Sustainability and Relevance of this very important Industry gathering, by Opening it up to a larger Market, thus increasing the Forum’s profile Regionally and Globally.
The move is informed by undifferentiated Music penetration in the Region, marked by increasing acceptance of different Genres of Music across the board. Artists are increasingly receiving Support and Acceptance of their Craft, outside their Countries; a Trend which is Driving the Growth of the Eastern Africa Music Industry.
ONGEA! will be the main Source of new Innovations, Trends and Content for Regional and Global players, who are Setting the Pace for Strategic and focused Growth of the Music &Entertainment Industry in the Eastern Africa Region.