Tshwane FM launched under its new name in November 2010 after 5 years as TUT Top Stereo. Along with the name change came a new antenna that gives Tshwane FM a signal output rated at 400W, double the previous output. Tshwane FM’s new signal not only covers the whole of greater Tshwane, from Atteridgeville and Laudium in the west to Mamelodi in the east, but also reaches Centurion, Midrand, and parts of northern Johannesburg to the south.
Tshwane FM’s listenership is 43 000, according to 2013 figures. When it first went on air in late 2005, Tshwane FM’s audience was the students and staff on the campus of the Tshwane University of Technology (TUT), from where the radio station still broadcasts on 93.6FM. Tshwane FM now reaches out to all young cosmopolitan listeners within range of its signal. The radio station’s presenters are nearly all TUT students, plus one or two staff members.
Tshwane FM now broadcasts 24/7 and is on track to become the country’s biggest campus-based radio station. Tshwane FM prides itself on its unique music and talk content. The station’s most popular music genres are R&B, hip-hop and house. Presenters are given considerable freedom to play their own choice in music and to talk about whatever issues they feel are relevant. Tshwane FM’s format is 60% music and 40% talk. Of the music, they’re committed to between 45% and 50% local content. Their primary broadcast language is English, with occasional switches into the presenters’ home languages. Effectively Tshwane FM broadcasts the way people speak, using English as a basic language of communication and slipping into home languages when appropriate.