Audiomack names Aleph as authorised sales partner in Nigeria and Ghana

Founded in 2012, Audiomack is a global streaming platform and the leading music streaming app on Android and iOS in Nigeria and Ghana, with over 225 million downloads worldwide.

Aleph, an ecosystem of global digital experts and technology-driven solutions, is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber and X (formerly Twitter).

The collaboration is expected to leverage Aleph’s deep expertise in crafting targeted and impactful campaigns and Audiomack’s robust platform teeming with engaged users, creating opportunities for brands and agencies across the region. Aleph notes that the arrangement aligns with its commitment to enhancing its presence and strategy in sub-Saharan Africa (SSA).

“Our music service’s rapid expansion across Africa, with millions of engaged users, makes aligning with Aleph a strategic move to enhance our ability to offer tailored, impactful advertising solutions to our clients,” Audiomack co-founder and chief marketing officer David Ponte said during the launch event in Lagos, Nigeria, on 5 December. “Aleph’s expertise in digital advertising, combined with our platform’s reach, creates an ideal synergy for brands seeking to engage with the vibrant markets of Nigeria and Ghana.

“Moreover, our partnership with Aleph offers an exceptional opportunity for our advertising clients in these markets to capitalise on our unparalleled reach and connect with their target audience. Additionally, this partnership will empower artists to enhance their earnings and elevate the overall music experience for our users.” 

Aleph SSA regional director Stephen Newton added: “This collaboration with Audiomack is a strategic alignment that propels our mission forward in connecting advertisers with diverse, engaged audiences. Our focus on localising advertising content ensures that brands can effectively reach and resonate with their target demographic in Nigeria and Ghana.”

Meanwhile, Audiomack has also launched Rewarded Ads, which offers users ad-free listening time, allowing them uninterrupted music streaming.