Ghana’s Amaarae signs with Concord Music Publishing

The arrangement includes her full catalogue and all future works, including her 2023 sophomore album Fountain Baby, which already has over 69 million global streams since its release this summer.

According to Concord SVP, A&R, Jeremy Yohai the singer’s “unique vision and approach to songwriting, place her as one of the most exciting new voices in pop music.”

“This deal for Ama is one we can truly call an accomplishment. I remember watching her first video for ‘Fluid’ back in 2018 and being instantly blown away by the creative merger of her unique vocal ability and visual expression,” Immensum founder Koch Okoye said. “We had hoped to work with her instantly and have followed her career progression closely ever since. We’re all very happy to finally be playing on the same team.”

“I feel very much at home among Concord’s roster of stellar artists and I’m confident that the teams at Concord and Immensum will ensure my music is optimised in all the right global spaces,” Amaarae, who enjoys 5 million monthly listeners on Spotify, said.

Amaarae’s multicultural upbringing in the US and Ghana is a huge influence on her genre-mashing sound, which blends R&B, hip hop, punk rock and Afropop. She has collaborated with global artists like CKay, Tiwa Savage and her song ‘A Body, a Coffin’ on the Black Panther: Wakanda Forever movie Prologue EP alongside artists such as Tems and Santa Fe Klan. 

Her international breakthrough came with a remix of her single ‘Sad Girlz Luv Money’ featuring Latin pop artist Kali Uchis in 2021. The track currently boasts more than 1.2 billion streams globally across platforms and charted internationally, making her the first Ghanaian artist to debut on the Billboard Hot 100 and reaching the Top 30 in the UK, New Zealand and Switzerland.

This spring, Amaarae starred and performed in the campaign for fashion house Mugler’s collaboration with H&M alongside artists Shygirl and Eartheater. In 2024 she will embark on the Fountain Baby tour, with stops in New York, Los Angeles, London, Paris, Amsterdam, Chicago, Atlanta, Houston, Toronto and more.

In June, speaking to Music In Africa, Amaarae said: “I am interested in representing Africa in the best way possible on the global stage, even coming back to my last album. I’m well-travelled and love exploring new places so that I can teach my people something new, but at the end of the day, all that matters is that I’m African and that’s what I’m representing.”