Nigeria’s Larry Gaaga named gamma VP for Africa

The move follows the company’s expansion to Africa and the Middle East in May, with South African music executive Sipho Dlamini as president of the new divisions.

Gaaga, whose last job was as vice-president for A&R at Def Jam Africa, will serve in the role of vice-president/general manager for Africa and will be based in Lagos. His primary focus will involve providing strategic direction for long-term success, driving revenue growth and expanding market reach across Africa. He will spearhead initiatives to develop local talent, ensuring their success both domestically and on the global stage through collaborations and partnerships with the wider group.

“I am honoured and excited to take on the new role,” Gaaga said. “This presents a unique opportunity to contribute to the growth of the entertainment industry across the continent, promoting local talent and showcasing the incredible creativity and diversity of our artists to the world.”

Gamma special advisor Naomi Campbell added: “Artistic brilliance knows no bounds. Larry’s appointment exemplifies the spirit of artistic empowerment. I am thrilled to have played a part in bringing his visionary talents to this artist-first platform.”

The company also named veteran Arab artist and DJ Dany Neville as vice-president, A&R, Middle East, and will be based in Dubai.

“Gamma’s mission is to both nurture talent local to Africa and the Middle East into global superstars as well as to open the continent for Western artists to reach new fans and opportunities,” Dlamini said. “Both Larry and Dany have the historical background and cultural fluency critical to establishing the relationships and resources necessary for us to succeed.”

“Larry and Dany’s extensive experience, deep understanding of the local music landscapes and relentless passion for nurturing talent are welcome additions to the gamma family,” added gamma co-founder and CEO Larry Jackson. “Together, they will strengthen our market presence and drive significant growth across Africa and the Middle East.”

Launched in March, gamma’s partnerships with US rapper Snoop Dogg, for exclusive rights to market and distribute the iconic Death Row Records catalogue and new music, Rick Ross and rising R&B star October London, among others.