SAMRO launches training programme for music publishers

The programme is available only to music publishers and self-published full and associate members of SAMRO. It seeks to empower 30 music publishers through an in-depth training regimen focused primarily on the nuances of the music business, particularly music publishing.

The Music Business Lab Publishing (MLB) Training Programme is poised to cultivate raw talent and spearhead the formation of resilient music enterprises that span the vast expanse of the country. 

“Our goal at Music Business Lab is to develop and professionalise the music business ecosystem through curated training with subject matter experts, highly developed incubation programmes, capacity building and market access,” Music Business Lab founder Ninel Musson said. “We will take participants of the programme through an unparalleled learning journey into the business.”

Music Business Lab and SAMRO said MBL provides tailored support to grow the African industry, empowering Africa’s music business SMMEs through certified training, incubation and accelerator programmes and professional development. Participants will gain insights into significant revenue enhancement, product innovation and personal entrepreneurial evolution. They will acquire invaluable skills and knowledge, positioning them not just to survive, but to thrive within the complex music industry value chain. The programme also offers a range of additional benefits, including exposure to key industry opportunities and access to markets, all of which can fuel personal and professional growth. 

The programme will select SAMRO’s publisher members, with cohorts hailing from Gauteng, Western Cape, and KwaZulu-Natal provinces, thereby guaranteeing an expansive and impactful reach. It will commence in May 2024, with a six-week phase of callouts, screenings, and selections, paving the way for an intensive online educational journey. Participants will have the unique opportunity to glean insights from seasoned industry veterans and obtain certification from the University of Pretoria’s Department of Economic and Management Sciences upon completion. 

In addition to the programme launch, SAMRO has reaffirmed its steadfast commitment to amplifying and sustaining the South African music industry.

SAMRO CSI manager Lesego Maforah said: “The Music Business Lab Training Programme is a visionary programme encapsulating SAMRO’s aspirations for a flourishing, sustainable South African music industry. This initiative is part of our mission to equip publishers with essential tools for success, driving innovation and expansion within the industry.”