Spotify introduces AI Playlist beta for Premium subscribers

The move adds to recent features like AI DJ and Daylist, offering users a hyper-personalised playlist that evolves with their changing moods throughout the day. The company has also started incorporating music videos into its mobile and desktop applications in certain markets.

Initially available to users in the UK and Australia on Android and iOS devices, the tool leverages a combination of genres, moods, artists and even emojis to craft playlists for each user. 

Users can create personalised playlists by inputting unique prompts into the chat, catering to preferences like “indie folk playlist to give my brain a big warm hug” or “relaxing music to tide me over during allergy season,” with the added capability to refine playlists through feedback and adjustments. 

To access AI Playlist, users simply navigate to the Spotify mobile app, select “Your Library” and tap the “+” button to create a new playlist. From there, they can choose from suggested prompts or craft their own. 

“While it’s designed to be fun, the tool is still in beta and won’t produce results for non-music-related prompts, like current events or specific brands,” a statement explains. “We also have measures in place around prompts that are offensive  – so please prompt responsibly!”

Reflecting on the streaming platform’s utilisation of AI last year, Spotify CEO Daniel Ek stressed significant advantages stemming from core machine-learning enhancements in discovery. “You can see some of those improvements already paying off very nicely [with] higher engagement and higher retention, which then lowers churn,” he said. “This is a trend that’s been going on now for many years [and] I still think that there’s quite a lot that we can do there that will improve engagement and retention over time.”

Spotify’s recently announced the appointment of Christian Luiga as its new CFO and plans for price hikes in key markets like the UK, Australia, and Pakistan. The company’s stock (NYSE: SPOT) also reached a 52-week high on 8 April, surging nearly 64% since the beginning of 2024 and rising 98% over the past six months and 134% over the past year.