Lady X

RAISED IN GQEBERHA, LADY X IS A BONAFIDE ROCKSTAR. HER BOLD, SASSY PERSONA, UNAPOLOGETIC, STRIKING STYLE, EDGE AND EXPRESSION WILL DRAW YOU CLOSER TO HER AUTHENTICITY. IT IS THAT AUTHENTICITY THAT CREATES THE PURE VULNERABITY, TONE AND THAT RAW UNFILTERED SOUL IN HER VOICE.THE MINUTE YOU SEE HER RPERFORMANCE, HEAR HER VOICE AND MUSIC.

AFTER GRADUATING WITH A BACHELOR OF ARTS FROM THE AAA SCHOL OF ADVERTISING, MAJORING IN BRAND MANAGEMT. LADY X FURTHERED HER STUDIIES, OBTAINIG HER HONOURS DEGREE AT THE VEGA SCHOOL FOR BRANDING, DIGITAL MEDIA, MARKETING AND BUSINESS IN 2016, MAJORING IN COMMUNICATION STRATEGIES. IN 2021; SHE WENT ONTO COMPLETING HER DJ COURSE AT THE SOUL CANDI INSTITUTE OF MUSIC. 2022 MARKS THE BEGGINING OF HER STUDIES AT THE ACADEMY OF SOUND ENGINEERING WHILST MAINTAINING HER PASSION FOR DJ’ING UNDER THE MENTORSHIP OF THE WORLD RENOWNED: DJ DINO BRAVO.

LADY X WORKED IN PUBLIC RELATIONS WHERE SHE QUICKLY REALISED THAT THE TIMING WASN’T RIGHT AND SHE NEEDED TO MAKE AN IMPORTANT DECISION: “DO I STAY IN THIS OFFICE MAKING OTHER PEOPLE’S DREAMS COME TO TRUE OR DO I LIVE MY DREAM?" SHE CHOSE THE LATTER. LADY X HAS HAD SEVERAL CARRER HIGHLIGHTS, NAMELY: OPENING UP FOR INTERNATIONAL GRAMMY AWARD-WINNING R&B SINGER-SONGWRITER: GOAPELE, WORKING WITH SEVERAL NOTABLE PRODUCERS SUCH AS DJ MAPHORISA, UHURU, BLACK MOTION, CUEBUR, AFRIKAN ROOTS, PM PROJECT, ABICAH SOUL, MOFLAVA AND GINO BROWN.

ONE OF THE MOST IMPORTANT CONNECTIONS CAME WHEN SHE WORKED WITH AWARD WINNING PRODUCER AND SONGWRITER MOJALEFA THEBE IN HER 2018 DEBUT ALBUM: ‘LOVE LIFE COMPLICATED’; A PROJECT WHICH SPAWNED HER GOLD STATUS SINGLE, TITLED: ‘IGUGU LAMI’. THIS ALBUM LED TO NOMINATIONS FROM THE SOUTH AFRICAN MUSIC AWARDS (SAMAS), ALL AFRICA MUSIC AWARDS (AFRIMMAS) SOUTH AFRICAN TRADITIONAL MUSIC AWARDS (SATMAS) AND THE SOUTH AFRICAN AFRO MUSIC AWARDS (SAAFMA).

DURING HER CAREER, LADY X BECAME AN AMBASSADOR FOR SAB’S FIRST TEQUILA BASED CIDER: ‘LIBERADO’ AND STYLING DREADS. 2020 MARKED NEW CARRER HIGHLIGHTS IN LADY X’S CAREER WHEN HER MUSIC WAS FEATURED IN THE FIRST FIVE EPISODES OF SOUTH AFRICA’S FIRST NETFLIX ORIGINAL SERIES; BLOOD & WATER AND A FEATURE AT THE 2020 ESSENCE MUSIC FESTIVAL.

IN 2021 LADY X RETURNED TO THE MUSIC INDUSTRY WITH AN EP, TITLED; ’YESTERDAY’ LEADING HER AUDIENCE TO HER 2022 EP, TITLED: ‘REBIRTH’ WHICH DEBUTED ON 1 APRIL 2022 WITH THE LEAD SINGLE: ‘WELA’ APPEARING ON 7 PLAYLISTS IN 2 DAYS ON ITUNES AND SPOTIFY‘, WITH EACH SONG DELIVERING A DIFFERENT SIDE OF LADY X IN SOUND.THE NEW SOUND FEATURES SOUTH AFRICA’S FOREMOST PRODUCERS IN AFRO TECH, EDM, AFRO BEATS, AMAPIANO AND POP, NAMELY; TYLER ICU, KOOLDRINK, ALIE KEYS, MR KAMERA, SIMBA TAGZ, THAI WANDA, CORNELIUS AND CLAUDIO .

2022 HAS BEEN AN EXCITING YEAR FOR LADY X WITH AN ARTIST OF THE YEAR NOMINATION FROM THE SOUTH AFRICAN MUSIC AWARDS (SAMAS) AND A DANCE ARTIST OF THE YEAR NOMINATION FROM THE BASADI IIN MUSIC AWARDS.