JAMES PHIRI

James Phiri is a passionate and experienced tour manager with a proven track record of successfully managing tours for African music and dance artists. He has a deep understanding of the industry and a strong network of contacts across Africa, ensuring smooth operations and unforgettable experiences for both artists and audiences.

James' expertise includes:

• Tour logistics: Venue sourcing, travel arrangements, accommodation, equipment rentals, and crew coordination.
• Artist liaison: Building strong relationships with artists, understanding their needs, and ensuring their well-being throughout the tour.
• Budget management: Developing and adhering to tour budgets, negotiating contracts, and managing finances effectively.
• Marketing and promotion: Collaborating on promotional activities to generate excitement and maximize ticket sales.
• Cultural awareness: Sensitively navigating cultural differences to ensure a respectful and successful tour experience in all regions.

James' focus on African artists reflects his commitment to promoting and celebrating African music and dance on a global stage. He is driven by a desire to connect artists with new audiences and share the rich cultural heritage of Africa with the world.