Live Mag

A youth magazine that celebrates creativity and culture. In your face, innovative, creative and hardcore, this is youth journalism with an edge. Live Mag brings you your truth; no sugar-coating, no favours, the voice of the youth. Live Magazine SA speaks to the youth of SouthAfrica, because it IS the youth of South Africa. It is 100% produced by a new generation of young South Africans – ambitious, motivated, positive and engaged. The Live team is on a mission to become the first and last word on youth culture for every 18-25 year-old across the country.

A free glossy youth culture magazine, Live Magazine SA prints 52 000 copies and distributes directly into the hands of 18-25 year-olds via grassroots channels including street teams as well in Studio 88 stores across the country. It readership is 260,000 nationally, with an estimated reach of 1.8 million people a year through its digital channels. Every three months, up to 40 young people aged 18-25 years are recruited to run the magazine with the aim of training them, and connecting them with employment or entrepreneurship opportunities in the creative industry. Live Mag also runs the #FutureMusic series with the British Council, a hunt for emerging SA bands, producers and performers.