Prime Time Media

Prime Time Media is marketing company in Malawi owned by Edward Kankhomba. Kankhomba is the chairperson of the company. Established in 2012, the company seeks to give a facelift to the country's urban music by providing modern marketing methods that reach audiences within and abroad. It has signed artists such Gwamba and Nesnes.

It treats the development of the arts as one of its core projects. As such, it finances projects done by artists such music productions (audio and video). It directs the creative process and is also involved in branding, marketing, promoting artists and their entire content.

The company also plays the role of developing and managing the arts. Some of the projects done by the company include press promotion, singles distribution to all media houses and clubs, manage artists’ bookings and many more.