Radio Free Africa

Incorporated in 1992 in the wake of Multi-Party politics in Tanzania complemented with Mass Media Liberalization which opened up the industry to private investors, Sahara Media Group Ltd (SMG) has grown to be the leading media company in the country and the rest of East and Central Africa.SMG Ltd formerly known as Sahara Communication & Publishing Company Ltd (SCPC) is wholly owned by indigenous Tanzanians and has established MwanzaCity the main operational centre.

In 1997 RFA started broadcasting on 24 hrs two years after, it grew to exhaust its allocated quota of five broadcast regions.

In 1998 a second radio station Kiss FM was started to cater for English broadcasting so as to make the audience to have an alternative preferences with focus on youth and out of school audience segment. This also created an opportunity to increase overall market share and hence generate more income.