Sarah-Jane Nicholson

Sarah-Jane Nicholson is a creative, passionate executive, with 12 years of experience in the music business specialising in business development within the African territory.
Results-driven, competitive decision-maker with an excellent track record & an expansive international network across the entertainment & media industries.
Speaker at a number of conferences namely Canada Indie Week, Canada Music Week, M Pour Montreal, Eurosonic (18 & 19), Next CEO conference (Mauritius) & Music Matters Singapore.
SJN Agency are the African music and artist expansion experts. The Agency’s focus and success ranges from regional to global music marketing, as well as in growing and supporting both new and existing brand campaigns inside and outside of Africa. Responsible for South Africa’s first Double Platinum selling local artist: Locnville (MTV EMA Best African Act 2013) & Mi Casa. Outside of Africa our talent have performed at SZIGET, Roskilder, Tomorrowland Unite, Afropunk, Ultra, Global Citizen, Fusion Festival, MAMA, Primavera, MIDEM, SXSW, ADE, Rock in Rio, Canada Indie Week, M for Montreal, Music Matters Singapore & more! Licences w/ Armada, Spinning, Universal (Africa), Warner (Africa), Sony Music (Africa). Recent news from the agency includes collaboration with Damon Albarn on his Africa Express project in Johannesburg South Africa, support tour with Die Antwoord and various releases via Spinning, Armada etc.