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Sipho Dlamini

Bio

Sipho Dlamini is President of Africa & The Middle East for gamma., an artist-first multimedia platform providing creative and business services across all artistic and commercial formats.
Recognized as a strategic leader and one of the founding fathers of Africa’s modern music industry, Sipho holds expertise in the recording industry, live production, festivals, artist management, television production, marketing and operations. A pioneer in African entertainment, he was handpicked by gamma. co-founders, CEO Larry Jackson and President Ike Youssef, to provide leadership within markets that are vital to gamma.’s long term vision and success.

Prior to joining gamma. Sipho was CEO of Universal Music South Africa and Sub-Saharan Africa, after four years as Managing Director. While in this role, he lead market share for Universal Music in revenue performance (as per IFPI reporting) and radio airplay (as per Radio Monitor reporting).

In addition to expanding into several new territories, Sipho diversified the business to adapt to the various needs required in the African market. He established a sync division within each office as well as branding, talent booking and live event production to develop the ecosystem that artists so desperately need.
Sipho previously played a pivotal role in the stabilization and growth of the largest and most profitable royalty collection society in Africa — Southern African Music Rights Organization (SAMRO) — first as General Manager and eventually taking the reins as CEO.

Before joining SAMRO, Sipho was Vice President of Operations at CSM Entertainment in Dubai and had oversight of the largest concerts and music festivals in the region at the time. From Kanye West to John Mayor, Akon to Robert Plant, Iron Maiden, Incubus, Lemmy (Motorhead) to Fat Joe, Ziggy Marley, 50 Cent & G Unit, CSM was one of the leading event promotion and production companies in the Middle East.

Career highlights include the South African government and FIFA engaging him to produce ceremonies for FIFA’s Confederations Cup in 2009 and 2010’s World Cup, making him one of the creative architects for these momentous occasions. He also Executive Produced the entertainment for the Cape Town Fan Park and the Durban Beach Festival during the World Cup in 2010.