Boomplay honours Black Sherif for surpassing 100 million streams

15 Sep 2022 - 13:45

Published under the Creative Commons Licence

Africa-facing streaming platform Boomplay has honoured singer Black Sherif for surpassing 100 million streams on the platform.

Boomplay Ghana public relations manager Paul Azumah-Ayitey presents Black Sherif with a plaque for surpassing 100 million streams on the platform.

The musician, who is the first Ghanaian to reach the milestone on Boomplay, was presented with a plaque for joining the digital service provider’s Golden Club.

“For a platform that first discovered Black Sherif as a potential rising star, Boomplay is proud to see his phenomenal growth in such a short time,” Boomplay Ghana public relations manager Paul Azumah-Ayitey, who presented Black Sherif with the plaque, said.

“Boomplay’s Golden Club houses artists who have clocked and surpassed 100 million streams. We are excited about the journey thus far and believe this will inspire other new and emerging Ghanaian acts to greater heights with Boomplay at their side as an enabler.”

Black Sherif said the milestone was a big deal for him. “As a young kid from Konongo, who only had a dream and a voice, this brings me to the realisation that I can achieve anything and everything, as long as I believe and dare myself to take action. Thank you for this one, Blacko Tribe. Big love to the Boomplay team for putting me on from day one till now.”

By making it to Boomplay’s Golden Club, Black Sherif joins top African musicians including Nigeria’s Burna Boy, Wizkid, Davido, Fireboy DML, Joeboy and Omah Lay, as well as Tanzania’s Diamond Platinumz and Rayvanny, all of whom have reached the 100 million streams mark.

As part of his Golden Club member benefits, Black Sherif will enjoy online and offline promotional support in Boomplay’s operational markets and prioritisation for his upcoming releases, including his highly anticipated ucopming album.

Born Mohammed Ismail Sherif and signed to American distribution company and record label EMPIRE, the singer is behind notable releases such as 2021’s ‘First Sermon and ‘Second Sermon’, whose remix features Burna Boy. In May, he won two awards at the 2022 Vodafone Ghana Music Awards.

Boomplay’s end-of-year recap, which highlights stats and insights into music consumption and engagement on its platform, saw Black Sherif emerging as Ghana’s second-most streamed artist of 2021. His ‘Second Sermon’ and ‘First Sermon’ were also the two fastest-rising songs to reach 1 million streams.