DAW BandLab hits 30 million users
Singaporean collaborative digital audio workstation (DAW) BandLab this week announced that it had reached more than 30 million registered users on its platform.
The figure represents a 150% increase since 2019. In May, the social music platform reported a 50% rise to 18 million users since the start of 2020.
BandLab, which is also the owner of popular DAW Cakewalk, combines music-making, online-mastering and collaboration tools. The platform enables creators to record, edit and post tracks, with the option to make songs public and get feedback from other users.
BandLab also offers users the ability to work on any device via a cloud. Music makers can invite up to 50 bandmates or users to collaborate in real time and choose from a database of free samples for their compositions.
Additionally, the ‘forking’ feature, which can be enabled on selected tracks, allows other users to record new parts or even remix a track. Users have access to unlimited cloud storage across iOS, Android and desktop web browsers.
“We’ve seen activity grow naturally,” BandLab CEO Meng Ru Kuok said. “Last year, it exploded and it hasn’t slowed down. Even as circumstances changed in places around the world, creativity has remained a part of people’s lives. Big numbers on BandLab are great, but what’s really exciting is the active usage of the product.
“Music making means you need to be active, not just passively scrolling a feed. The scale of the usage around the world shows the democratisation of music creation. We sit so far upstream, as close as you can get to intent to action. That’s why our users trend young and relatively more gender balanced than audio sharing platforms and studio tech traditionally have been. It’s extremely inspiring.”
Founded in 2015, BandLab is available in more than 180 countries. The company says its users create more than 300 000 new songs a day. In 2016, the company won the Microsoft Startup Partner of the Year Award.
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