Trace and Women in Music South Africa partner on gender parity project

The partnership will see both organisations collaborating on various events and projects. The first event, a panel discussion titled The Importance of Music Videos in 2021, will take place on 6 July. It will feature music experts and industry players including singer Shekhinah, filmmaker Zandile Tisani, Trace Southern Africa head of programming Nomvula Sibeko, and Trace multimedia designer and content manager Vangile Msimang. More events will be announced in due course.

“This is an exciting partnership for us, as we are seeing that there is a strong need for more women creatives in the music video space to level the playing field,” WiM South Africa founding member and chairperson Tumi Mogapi said. “Collaborating with Trace will ensure that we provide our members with education, support and resources on how to create and release good quality music videos.”

Trace southern Africa managing director Valentine Gaudin-Muteba said: “This partnership is something we truly care about, as it aligns with our mission to empower our youth to stand up and shine. We are also passionate about gender parity, by ensuring that our channels equally play and promote women and men artists alike. This partnership allows us to continue to make a difference in our industry by contributing to real change.”

Register for The Importance of Music Videos in 2021 panel discussion here.