Facebook announces Creators campaign in West Africa

The Facebook Creators campaign will focus on eight creative artists, amplifying their stories through a media partnership with Pulse. It also forms part of “efforts to boost the burgeoning creative industry in Nigeria and Ghana while inspiring millions of creative minds with the endless opportunities that the Facebook family of apps provides for their talents across Africa,” a statement reads.

Among the highlighted creatives are Nigerian dancer and 2014 African Muzik Magazine Award winner Kaffy Shafau-Ameh, who is known for breaking the Guinness World Record for the longest dance party in 2006, Dance with a Purpose Academy co-founder Laud ‘Dancegod Lloyd’ Anoo Konadu, who has appeared in several popular music videos including Beyoncé’s ‘Already’ featuring Shatta Wale, and Claudia Lumor, who is behind the Ghana Women of the Year Honours and the Dream Catchers Academy, known for offering educational opportunities and leadership skills for underprivileged Nigerian girls through music, dance, drama and visual arts.

“We are excited about the Facebook Creators campaign because our family of apps offers content creators unique opportunities to communicate their craft and tell their stories,” Facebook’s corporate communications manager for Anglophone West Africa, Oluwasola Obagbemi, said. 

“At Facebook, we are committed to helping people realise their full potential through campaigns like this. We want African creators to get the best opportunities using our tools to express themselves, inspire others and build communities and livelihoods while connecting with their audiences.”

Pulse head of digital strategy Rose Umane said: “At Pulse, we are all about informing and engaging the young African audience and are very excited to collaborate with Facebook to tell and share the inspiring stories of eight celebrated creatives in West Africa. These are individuals that have made an impact through their dedication and excellence in their diverse creative arts. We hope that their stories inspire creative individuals out there to muster the courage to reach their goals.”