Baba Vuks

Vukile Lutywantsi is a visionary entrepreneur, music producer, creative director, and the founder of Lokshin Circle Management (LCM) and Lokshin Life Records. With over a decade of experience in the entertainment industry, he has developed an impressive portfolio that spans music production, technical direction, talent management, and creative strategy.

A key figure in South Africa's entertainment landscape, Vukile's leadership of Lokshin Circle Management has positioned the company as a premier talent management and creative agency, working on high-profile projects with major industry players such as Netflix, SABC, and leading brands like Nando’s and Toyota. His deep understanding of both the creative and business aspects of entertainment has allowed him to guide LCM into diverse areas, from talent representation to brand partnerships.

In his role as a Music Producer and Creative Director, Vukile has been instrumental in crafting music and media projects that resonate on a broad scale. His passion for storytelling extends beyond sound, as he collaborates on scriptwriting and film production, always focused on bringing authentic South African stories to the world stage.

Vukile’s commitment to empowering emerging talent, particularly from disadvantaged backgrounds, has been a hallmark of his career. Through Lokshin Life Records and Lokshin Circle Management, he has nurtured numerous young artists, providing them with the platform and support needed to thrive in an often-challenging industry. His dedication to mentorship and educational outreach reflects his desire to foster a new generation of creatives who can succeed both artistically and financially.
Before establishing LCM, Vukile worked as a Broadcast IT Technician at Urban Brew Studios, where he gained extensive experience in live television production. His work on projects like Live Amp, South African Idols, and YoTV laid the groundwork for his future success, equipping him with technical expertise and a deep understanding of the behind-the-scenes mechanics of broadcast production.

Today, Vukile continues to expand his influence through collaborations with Rawkraft Productions and other creative endeavors. His forward-thinking approach and dedication to cultural empowerment have made him a pivotal figure in the South African entertainment industry, continuously pushing boundaries and creating opportunities for underrepresented voices.

With his strong leadership, innovative mindset, and unwavering commitment to his community, Vukile Lutywantsi is not only shaping the future of entertainment in South Africa but also setting a global stage for African creatives to shine.