Radio One 87.9 FM

Radio One 87.9 FM is an urban commercial radio station based in Juba, South Sudan. It's located at Plot 22B, Riverside Gardens, Konyokonyo (Juba).

The mission statement of Radio One South Sudan Ltd is to Create Brand Demand. The vision is to be a radio station that is recognized for creative arts, great music of all time, development of artistic talent, information station and peace-maker.

Radio One was established in 2014 to develop brands and it has proved to be one of South Sudan’s most popular music, news, sports and fun radio stations. The station broadcasts mostly in English and Arabic languages.

Target audience is 18 – 35, but programming caters for other age groups as well. Th audience of Radio One is youthful and passionate about living. It is an audience that can be receptive to change and therefore when exposed to advertisers’ messages, it can be influenced.
Radio One’s audience is aspirational (want to become someone, want to test new products and love living life).

This target audience can be found in universities, marketplaces, malls, restaurants, hotels, saloons. Some are newly employed. A number of them are in the corporate community.

Radio One also has an audience in international organisations, civil society, government, private businesses and more.
Radio One is independently owned and it carries independent programming following local tastes.

Radio One is a Balaam Group Brand.