Sonia BOTON GBOH

Sonia Boton-Gboh is the Founder of Roxanne, a marketing agency whose expertise is Music & brands partnerships. The agency operates in France, UK and Africa. The agency has created campaigns with major african artists as Aya Nakamura or Didi B ( Ivory Coast) along to French rap artists. Roxanne creates affinity between brands and urban artists. The agency offers services as product placements, endorsement, influence marketing and brand content. Among Roxanne clients are brands such as L'Oréal, Crep Protect, Vestiaire Collective, Casio G-Shock and so on.

Previously Sonia worked for Multinationals such as L'Oréal as Marketing Manager working for Mizani, Softsheen-Carson but also for Garnier developing the brand on the Middle-East and Africa Zone.

She then went on to offer her expertise to the music industry for Live Nation and the Afropunk Paris Festival. Sonia has a Master of Marketing from a French Business School and a Bachelor of Arts in Business Administration from the University of West of England.