Airtel Malawi

Airtel Malawi is one of the biggest mobile network providers in Malawi. It is committed to promoting the arts, music and talent in the country. It runs a song competition known as Airtel Trace Music Star. The competition features a number of African countries including Malawi. The competition is reportedly the first and biggest of its kind to be held in Africa. Airtel Malawi funds winners of the competition as follows: a trip to the US where they will be mentored by pop musician Akon, a record deal with the US’ Universal Music and promotion for a total value exceeding $500,000.

It has also signed contracts with a number of musicians in the country. Piksy is one such artist who was engaged by Aitel in a number of projects. Such includes creating the ‘Yabooka’ song for their Yabooka scratch cards and the ‘Timaitha’ theme song. She was also part of the ‘Mwezi Wawala’ music project and Club 09 youth products jingle.

Besides music, the company also supports sports. One of them is the fourth season of Airtel Rising Stars in Africa. The project is aimed at extending support to young promising footballers in Africa. It is open to both boys and girls between who are aged between 13 and 17.