Red Bull

Red Bull is a multinational energy drink brand that funds numerous projects as part of its marketing campaign. These focus largely on extreme sports and music. The company's music projects include a record label (Red Bull Records), recording studios (Red Bull Studios), a music school (the Red Bull Music Academy) as well as talent searches and live events (Red Bull Sound Select). Red Bull also sponsors numerous other music events, from the Thre3Style World DJ Championships to the local Crate Diggers & Music Market in Australia. They publish music content on their website, TV channel (Red Bull TV) and print magazine, The Red Bulletin.

In Africa the company arguably maintains its strongest presence in Cape Town, South Africa, where one of the 10 Red Bull Studios in the world can be found, and which often hosts workshops in the name of the Red Bull Music Academy.