South African Music Conference (SAMC)

The SAMC keeps on delivering a sterling job in nurturing a long term love affair with clubbing, partying and all things electronic in South Africa. The conference has become a wealth of the music industry’s knowledge sharing platform from business to legal in South Africa. These include the art of DJ’ing, production, music and technology trends, legal matters, protecting your music from piracy, marketing and dealing with media, selling music abroad, government support (or lack of), and many other relevant subjects, including new online outlets for selling music. On the conference floor the SAMC attracted a significant number of independent labels and distributors from around the country.

In 2014 the event's name was adjusted from the Southern African Music Conference to the South African Music Conference, and its location changed from Midrand in Gauteng to various venues in Durban. Registration is free on the DJU website.