gamma announces new Africa partnerships

This development, aimed at strengthening the company’s foothold across the continent, comes approximately a year after gamma began its operations in Africa and the Middle East, with South African music executive Sipho Dlamini helming these new divisions. It also follows the launch of gamma South Africa in Johannesburg last month.

The Temple Company, a prominent Lagos-based talent agency and TV/ ilm production outfit, is home to industry heavyweights like pop vet D’Banj and focuses on globalising Nigerian artists. The Music Arena includes South Africa’s oldest independent label Gallo Music, Gallo Music Publishers and independent media outfit Content Connect Africa, home to more than 2 000 African artists. Sol Generation Publishing and Distribution, meanwhile, is the brainchild of award-winning Kenyan Afropop group Sauti Sol.

“It’s incredibly gratifying to see the enthusiasm shown by our new strategic partners, their artists and stakeholders in aligning with gamma,” Dlamini said. “We’re well underway, engaged in bolstering the creative momentum for artists from these key markets. An indication of our ambition is that in conjunction with our new partners, we’re generating writing camps in Nigeria, South Africa, Kenya and the United Arab Emirates. I don’t know of another company that is navigating the continent and region in this manner with this reach. The creative collaborations we’re establishing will further travel local music to global adoption.”

“The Music Arena is delighted to be partnering with gamma in a multi-faceted deal, which will grow our artists’ presence internationally as well as represent gamma’s artists on the network operators’ platforms in Africa,” CEO Antos Stella said. “Our focus remains on developing and growing our artists and composers globally.”

“Our partnership with gamma marks a pivotal moment for The Temple Company and the Nigerian music industry at large. This collaboration will open up new opportunities for our artists to showcase their talents on a global stage,” The Temple Company’s group CEO, Idris Olorunnimbe, added. “We’re particularly thrilled about D'Banj’s upcoming album, Entertainer–The Sequel, which we believe will be a game-changer in demonstrating the universal appeal of African music. Together with gamma, we’re committed to nurturing and promoting the incredible talent that Nigeria has to offer, and we’re confident that this partnership will play a crucial role in shaping the future of African music on the world stage.”

Meanwhile, gamma has also secured a deal with LPME Records in the Middle East, home to Gambian-Estonian star Dawda who blends Afrobeats, hip hop, R&B and pop and has written and produced for Britney Spears, Akon, Oxlade and Snoh Aalegra.

“We are incredibly excited to enter into this partnership with gamma,” LPME Records label manager and producer Moh Denebi said. “This collaboration represents a significant step forward in our mission to share the rich and diverse sounds of our artists with a global audience. Together with gamma, we are confident in our ability to elevate our artists’ reach and impact, bringing fresh, innovative music to listeners around the world.”