SA: Spotify names Elaine as EQUAL Artist for October

Known for her soulful voice and compelling storytelling, Elaine first gained international attention with her debut EP Elements in 2019, captivating audiences across the globe. Her top Spotify listeners hail from South Africa, the United States, Nigeria, Kenya, and the United Kingdom, solidifying her position as a global music sensation.

Elaine’s unique blend of soul and contemporary R&B, showcased in hits like ‘You’re the One’ and ‘When I’m in Love’, has earned her a loyal fanbase. “I’m honoured to be part of the EQUAL programme and incredibly proud to stand as an independent African woman, carving out my own path and claiming space in an industry traditionally dominated by men,” Elaine said about the recognition.

Elaine will be releasing her highly anticipated new project, Stone Cold Heart, on 11 October. The album, described as deeply personal, explores themes of trauma, heartache, and growth. It promises a mix of soulful ballads and fresh sonic directions that reflect her evolution as an artist. The project is expected to resonate with listeners who have experienced similar emotional journeys, offering both catharsis and empowerment.

Elaine’s influence extends beyond her music. She is known for her advocacy on mental health awareness and inspiring young people to follow their dreams. Her role as an EQUAL Artist aligns with Spotify’s mission to amplify female voices in Africa.

“Elaine exemplifies the calibre of talent the EQUAL Africa programme seeks to support,” Spotify’s head of music for sub-Saharan Africa, Phiona Okumu, said. “We are proud to be associated with her and will continue to use the platform to amplify the voices of women in music and showcase their incredible talents to a global audience.”

Elaine’s journey from local South African R&B sensation to a global star highlights her resilience and commitment to her craft.