Michael Bamfo
Bio
Michael Bamfo – Music Business Executive & Digital Strategist
With over a decade of experience in the music industry, Michael Bamfo is a dynamic leader specializing in artist & event management, digital marketing, A&R, fan engagement, e-commerce, and brand identity creation. As the founder and CEO of Apprise Music, he oversees the company's vision and strategy, empowering independent artists with innovative digital distribution solutions.
Bamfo's expertise extends beyond music distribution—he is also a professional web developer and designer, contributing to the digital transformation of the industry. He has played a significant role in international music forums, including MIDEM, WOMEX, MUSIC IMBIZO, and ACCES by Music in Africa, shaping conversations around African music’s global expansion.
About Apprise Music
Founded in 2018, Apprise Music has grown into a leading independent music distribution platform with one of the biggest independent songbooks in Ghana and an emerging force across Africa. The company represents over 5,000 artists, including Team Eternity Ghana, Joyce Blessing, Tagoe Sisters, AK Songstress, Bernice Offei, Elder Mireku, Dr. Paa Bobo, Daasebre Gyamenah, Abiana, Stella Seal, Becky Bonney, Ohemaa Mercy, Eno Barony, and Amakye Dede.
Under Bamfo’s leadership, Apprise Music has expanded its reach across Africa, Europe, America, and the Middle East, offering tailored digital marketing and monetization solutions. The company partners with Believe Digital, IMRO, Songtrust, iTunes, Spotify, Audiomack, YouTube, Amazon Music, and more to ensure artists maximize visibility, engagement, sales, and streams.
Beyond music, Bamfo is passionate about mentoring emerging artists in his home studio and supporting The Ignite Ghana! Project, which promotes Ghanaian traditional music education through research and community initiatives.
With a commitment to honesty, transparency, and efficiency, Bamfo and his team at Apprise Music continue to drive the evolution of the African music industry, bridging the gap between local talent and the global stage.
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