Kenya Tourism Board

Vision:
To be the leading tourism destination brand in Africa by 2025.
Mission:
To inspire the world to visit Kenya through effective marketing of Kenya’s tourism products while enriching the lives of Kenyans and visitors alike.
Mandate:
Develop, implement and co-ordinate a National Tourism marketing strategy;
Market Kenya at Local,National,Regional and international levels as a premier tourist destination;
Identify tourism market needs and trends and advise tourism stakeholders accordingly;
Perform any other functions that are ancillary to the object and purpose for which the Tourism Board is established.