Apple Music features Ghana's King Promise in July

The announcement coincides with the release of King Promise’s 15-track album As Promised. The album is available on Apple Music and features such songs as ‘Bra’, ‘Odo’, ‘Commando’, ‘Letter’, ‘Abena’ and ‘I Tried’. The offering also features big-name guests like Sarkodie, Wizkid, Simi and Raye.

“I am so happy to be chosen as Apple Music’s Artist Spotlight for the month of July as I’ve been a big fan of the streaming platform and brand as a whole for years now,” King Promise said.

“As Promised is an album I hold close to my heart, as it’s my debut, and what a way to celebrate this than to be highlighted as a new artist on the rise by such an iconic brand.”

King Promise was raised in a musical family and draws inspiration from his father. His influences are hip hop, R&B and Afrobeats. He is signed to Mr Eazi’s emPawa Africa label and has already tasted success with previous releases such as ‘So Special’, ‘No Problem’ and ‘Thank God’.

King Promise has performed in Europe and the US, with sold out shows in New York, Ohio and Philadelphia. He won the Record of the Year Award for 'Too Late' at the 2017 Vodafone Ghana Music Awards and the Songwriter of the Year Award in 2019.

The Apple Music New Artist Spotlight is an artist development programme that spotlights new artists on a monthly basis, giving editorial support across the Apple Music ecosystem. The spotlight also comes with inclusion on the Mzansi Hits Room and key Apple Music playlists such as The A-List: South Africa, Best of the Week, Gqom Nation and more.

Previous African artists featured on Apple Music New Artist Spotlight include Lordkez, King Lutendo, WurlD, Tellaman, Sho Madjozi, Thandi Ntuli, Simmy, Dope Saint Jude, Darkie Fiction, The Big Hash, Emerger, Diamond Thug, Sun-El Musician, Shekhinah, Shane Eagle, Elandre, Sketchy Bongo, Amanda Black, Babes Wodumo, Sipho The Gift, Johnny Cradle, Tholwana, Lucy Kruger, Moonga K, Josh Kempen and Alice Phoebe Lou.