Adekunle Gold joins celebrity designers for Adidas streetwear line

This was announced at a fashion and culture event in New York City, ahead of Adekunle Gold’s tour in support of his fifth album Tequila Ever After. The off-pitch range features lifestyle-focused adaptations of the 2023 season’s third jersey for some of the world’s leading clubs including Arsenal, Bayern Munich, Juventus, Manchester United and Real Madrid.

Adekunle Gold is the designer behind the Manchester United edition. He was joined by other international superstars, including American Grammy-nominated rapper Pusha T, who designed the Arsenal version, and Mexican rapper Alemán, who designed the Real Madrid streetwear.

“The lines between football and fashion have never been more blurred, which is why we’re excited to launch this new collection for fans who want to show off their club pride in style and comfort,” Adidas’ VP for product and design, Sam Handy, said about the new designs.

“Each of the clubs featured in the LFSTLR collection are globally recognised institutions whose appeal stretches beyond a purely football context. That’s why we wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends  – making them a welcome addition to the wardrobe of any fashion-conscious supporter.”

Adidas worked with each club to appoint a creative lead, tapping into the worlds of fashion and music, and ensuring the unique flair of each team came through with bespoke individuality.

Elsewhere, Ghanaian singer Black Sherif has collaborated with Italian sports apparel company Ellesse, modelling the brand’s Santoria 2023 men’s collection.