CD Baby teams up with SymphonyOS for enhanced artist marketing

CD Baby boasts a catalogue of 20 million tracks and currently serves more than 2 million creators worldwide, while SymphonyOS offers a comprehensive platform for cultivating and sustaining fanbase growth through smart, automated marketing tools.

The deal means that CD Baby independent creators will get discounted access to SymphonyOS Pro through CD Baby’s Tools & Promotions page, drawing from insights derived from marketing principles acquired from more than 125 million fans.

 A statement explains that the arrangement is poised to assist CD Baby artists in standing out amid the noise, particularly with daily uploads to DSPs surpassing 100K.

“At CD Baby, we are committed to offering new ways to support artist distribution and marketing, and SymphonyOS is one of the innovative tools we are excited to make available to our customers,” CD Baby president Scott Williams said in a statement. “We have been using SymphonyOS for some time and we’re excited to introduce the tool to our artists to help them grow and build devoted fan bases who support their work.”

“We are all about empowering artists to grow their fan bases, and nobody has more experience helping independent creators reach fans than CD Baby,” SymphonyOS co-founder and CEO Megh Vakharia added. “Now those creators can boost their growth with SymphonyOS’ intuitive automated marketing tools in their back pocket.”

For SymphonyOS, the move arrives on the heels of securing $1 million in a pre-seed funding round, and a collaboration with American distribution platform UnitedMasters to provide artists with exclusive access to music marketing and promotional tools aimed at enhancing exposure.

Meanwhile, in November, CD Baby introduced CDB Boost, addressing the evolving needs of independent songwriters, including mechanical royalty collection through The Mechanical Licensing Collective (The MLC) and non-interactive digital performance royalty collection via SoundExchange.