Open call: perFORM music incubator in Kenya

The free programme provides the skills to work in the music sector and connects participants to a network of successful industry leaders.

To participate in the programme, sign up for free here. The application deadline is 22 December 2024 at 11.59pm EAT.

About perFORM

perFORM is a music business and artistic development incubator. Founded in 2019, the programme focuses on enabling music industry practitioners to filter, order, refine, and master the artistic and business skills required to build a sustainable music enterprise.

perFORM cohorts comprise passionate individuals across seven disciplines within the music ecosystem: artists, artist managers, publicists, event producers, music producers, sound engineers, and lighting engineers. At its core, the programme focuses on inspiring, empowering, and connecting participating cohorts to upskill, upscale, and commercialise music.

Through its thoughtful intervention, perFORM’s objective is to deliver evidence-backed upskilling, upscaling, and commercialisation of music, and in so doing, make a significant contribution towards MME’s overarching vision of powering music success in Africa.

Over the next three years, perFORM Music Incubator, Phase III, will be delivered in Nairobi, Mombasa, Nakuru, Kakamega, Kisumu, and Turkana counties with the support of Sanara by Mastercard Foundation, implemented in partnership with the consortium of HEVA, SNDBX-Ubuntu, Baraza Media Lab, and GoDown Arts Centre.

Nairobi timeline

• Application deadline: 22 December 2024 at 11.59 EAT.
• Review of the applications and contacting shortlisted participants: 30 December 2024 – 10 January 2025.
• Programme period: 20 January 2025 – 11 April 2025.

Programme delivery

• The incubator will be delivered through a combination of virtual and in-person classes.
• The curriculum will be shared with the participants selected to join the course.

Cost to participate

The overall programme is free of charge.

About the facilitators

The incubator is led by business experts and creative industry professionals who specialise in various aspects of the music business and live show production. Experts will use the curriculum’s material as well as real case studies from the market.

Visit perFORM’s official website to learn more about their programmes.