SA: Apple Music commemorates Youth Month with YVNG and FREE campaign

In South Africa, the month of June is recognised as Youth Month, while 16 June marks the commemoration of National Youth Day.

Featuring Lloyiso, Nanette, Will Linley, Bernice West, Money Badoo, Khanyisa, Angie Oeh, Kashcpt, Scumie and Mlindo the Vocalist, Apple Music’s YVNG and FREE campaign celebrates South Africa’s emerging artists who are in the vanguard of a new South Africa. Some of the songs featured on the playlist include ‘Sikelela’, ‘Khuphuka’, ‘You Wouldn’t Understand’ and ‘Hamba’.

“These tracks define being young and free because they talk about the everyday experiences of being young, and the feeling of caring less about what everybody thinks,” Lloyiso told Music In Africa. “These songs bring out the very vulnerable side about what we go through as young people, what we don’t always talk about.”

Nanette said: “I made this Apple Music playlist with the intention of highlighting artists all over the world that I think have a great way of speaking about relevant topics in their music. And beyond that, I think every song featured in this playlist is brilliant and so are all the artists here, shaping their futures and the futures of all listeners with their art. I think that’s really honourable. Also, you have to play this on shuffle.”

Scumie says the playlist showcases the current new wave, while Money Badoo described the tracks as the embodiment of artists who are unapologetically authentic, creative and free-spirited.

Khanyisa echoed these sentiments: “This Apple Music playlist is the ultimate key to freedom, as it has songs to jump-start my day. These songs don’t only have great beats but have empowering messages for me, and that’s the freedom I need.”