SA: Apple Music shines spotlight on Tellaman

The artist’s music will be featured in South Africa and across the rest of the continent.

The announcement coincides with the release of Tellaman’s debut album God Decides, which is available on music streaming services for pre-order and features such songs as ‘Extra’, ‘No Sharing (The Distance)’, ‘Crew Lit,’ and ‘Petty’. The 20-track album features local artists such as Shekhinah, Nasty C, Rowlene and Crowned Young.

“I’m grateful for the opportunity, love and support,” Tellaman said. “I hope you’ll enjoy God Decides as much as I enjoyed making it.”

Tellaman is a self-taught musician who sharpened his skills through a variety of festival performances. Born in Durban, KwaZulu-Natal province, Tellaman began experimenting music in his early teens with a wide selection of beats and instruments. This allowed him to develop his style which is predominantly R&B although he doesn’t limit himself to a specific genre.

His potential was confirmed with his hit single ‘Drinks and Music’ featuring Okmalumkoolkat which appeared on the Soul Candi Sessions 15 album. Tellaman has also been nominated for various awards such as the Metro FM Music Awards and the South African Music Awards. He embodies a unique sense of genuine cool and has so far been involved in collaborations with some of South Africa’s top artists such as DJ Speedsta, Da L.E.S, Shane Eagle, Zakwe and Kwesta.  

Apple Music New Artist Spotlight is a development initiative that features a new South African artist each month, giving them four weeks of editorial support across the Apple Music ecosystem as a Hero artist, inclusion in the Mzansi Hits room, and key Apple Music playlists such as The A-List: South Africa, Best of the Week and Future Hits. 

Previous South African artists featured on the Apple Music New Artist Spotlight include Sho Madjozi, Thandi Ntuli, Simmy, Dope Saint Jude, Darkie Fiction, The Big Hash, Emerger, Diamond Thug, Sun-El Musician, Shekhinah, Shane Eagle, Elandre, Sketchy Bongo, Amanda Black, Babes Wodumo, Sipho The Gift, Johnny Cradle, Tholwana, Lucy Kruger, Moonga K, Josh Kempen and Alice Phoebe Lou.

Listen to Tellaman’s God Decides here.