SA: Moshito Music Conference appoints Nadia Nakai, Ihhashi Elimhlophe as ambassadors

The announcement, a statement says, underscores Moshito’s commitment to showcasing the rich diversity of African music, bridging traditional and modern sounds. Nakai and Elimhlophe were chosen for their significant contributions to the African music landscape.

“We are honoured to have Ihashi Elimhlophe and Nadia Nakai as our ambassadors for Moshito 2024,” Moshito Music Conference & Exhibition chairperson Stanley Khoza said. “They embody the blend of modernity and tradition that defines African music today.”

Nakai expressed her enthusiasm about the appointment, stating: “This platform is about pushing boundaries and giving African artists the space to explore new opportunities while staying true to our roots.”

Echoing the sentiment, Elimhlophe emphasised Moshito’s role in preserving the African music legacy: “Moshito is not just a conference, it’s a movement. It’s about ensuring that the stories and sounds of Africa continue to thrive.”

The four-day conference, scheduled from 24 to 27 October, will address pressing industry issues, such as streaming platforms, artificial intelligence, and online music monetisation. The event will feature panel discussions, workshops, and performances led by experts in the field.

The conference schedule is as follows:

• 24 October: Conference sessions and workshops, followed by the Moshito Gospel Festival (sponsored by SAMPRA).
• 25 October: Industry panels and artist showcases, followed by the Moshito Afro World Night Signature Festival (sponsored by DSAC).
• 27 October: ⁠Moshito Street Festival at Constitution Hill, featuring live performances, food stalls, and cultural exhibits.