SA: Una Rams featured on Apple Music Up Next

Up Next is Apple Music’s monthly artist global programme geared towards identifying, showcasing and elevating rising talent. The announcement coincides with the release of Una Rams’ hold me when it's cold: a mixtape, which is available for streaming here. The eight-track record includes songs such as ‘BTB’, ‘Cut The Light’ and ‘Hold Me When It’s Cold’, and features local artists Langa Mavuso, Lucille Slade and Muzi.

Una Rams will be featured on Apple Music’s Up Next playlist, which includes a dynamic class of new and emerging artists who are handpicked by Apple Music’s editors around the world.

“Where do I even begin?”, Una Rams told Apple Music. “I guess a good place to start would be, ndo livhuwa, which means thank you in Venda. There are so many moments when chasing your dreams feels like it’s not making much sense, you’re met with so much resistance and it takes a lot out of you to keep going.

“Thankfully, this is not one of them. I’m grateful for moments like these, moments that affirm and remind you that your dreams are not in vain. I’d like to say a big thank you to Apple Music for the reminder and an even bigger one to everyone out there that continues to support me and my music. Don’t stop chasing those dreams.”

Born Unarine Rambani in Limpopo, Una Rams’ R&B-infused sound is driven by an old-school tenderness and sultry melodies. His early life was centred around church, his family and music. Honing his creative talent as part of the church’s music ensemble alongside his brothers, Una Rams dabbled in music production before making the decision to embark on a solo career. He draws inspiration from such artists as PARTYNEXTDOOR, Frank Ocean and Tyler, The Creator.

The vast global Up Next roster of past talent includes Blxckie, Rema, Mr Eazi, Burna Boy, 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid and Amy Shark, among others.