South African singer Hira shares new single If I

The soul-stirring single and its accompanying music video offer a powerful message of self-discovery and self-love, inviting listeners to embark on a journey of introspection in these challenging times.

In an era marked by uncertainty and self-doubt, Hira takes the stage as a beacon of inspiration for the youth. ‘If I’ is a heartfelt anthem that encourages young minds to pause, reflect and embrace the profound concept of self-love. With poignant lyrics like “If I found me, could I love me like you”, the song beautifully illustrates the idea that the love we receive from others can serve as a mirror, reflecting the potential for deep and meaningful self-acceptance.

“We all face moments of doubt and self-critique, but ‘If I’ reminds us that self-love is a journey – one that we can embark upon together,” Hira said. “This song is a reminder that the love we receive from those around us is a reflection of our own worth, and that journeying towards self-love is a powerful and transformative experience.”

Born and raised in Cape Town, Hira discovered her passion for singing at an early age. Throughout her life, she has pursued music with unwavering dedication. She made her vocal debut at age nine singing Selena Gomez’s hit ‘Who Says’ with a band. It was her early start that showcased her immense talent and laid the foundation for her remarkable journey. Continuing to nurture her music passion, Hira formed a band called Normativity and with their innovative soundscapes, they embarked on a journey of musical exploration, refusing to be bound by genres.

As part of her solo career, Hira released her debut single ‘Run’ in 2021. After gaining widespread popularity and making its way into mainstream radio, the track quickly caught the attention of the music industry and listeners alike. It marked the beginning of her solo career and cemented her place as an emerging star in South African music.