SyncFloor gets US patent for natural language music search technology

SyncFloor was founded by Kirt Debique and Cestjon McFarland. It is a marketplace of commercial music for use in advertisements, film, TV, games and podcasts. It has developed an innovative tool for music discovery that enables creatives to find and secure rights to independent music from around the world.

The patent confirms that Debique has developed a unique process for generating computerised search results using natural language, song categorisation and ranked query results.

“In a world where thousands of songs are recorded and released every day, producers and other content creators hoping to find the perfect track for their advertisement, video game promo, podcast intro, or film score can face a daunting and time-consuming process,” Debique said.

“Our patented technology dramatically alters this equation by allowing content producers to find high quality, relevant music in a fraction of the time from what traditional discovery methods offer.”

Music discovery typically involves producers writing a brief description of the type of song they want, sending it out to their music-savvy contacts, and then filtering through the responses. Using the natural language method allows the producer to take the brief, type it into SyncFloor’s search engine and receive meaningful results.

SyncFloor hopes this technology will not only make producers more efficient but also help artists by allowing the right song to surface from a particular search based on suitable features rather than on the sources who receive the producer’s brief.

“We are so happy to see Kirt’s innovation recognised with the announcement of the patent,” McFarland, who is SyncFloor’s chief operations officer, said. “We knew we had groundbreaking technology, and we’re excited to put it to use to connect artists and content producers and to contribute to the global democratisation of music creation and distribution.”