TuneCore promotes Andreea Gleeson to CEO role

The position has been vacant since Scott Ackerman stepped down in April last year, after which Gleeson and Matt Barrington were charged with co-heading the platform. Barrington will now continue in his previous role as chief operating officer.

Gleeson will report to Believe head Denis Ladegaillerie, who says the appointment highlights the company’s commitment to gender parity and empowering female leaders.

“When Andreea joined TuneCore five years ago, she brought with her a fresh perspective and proceeded to challenge music industry norms while continuing to innovate and build the company,” Ladegaillerie said. “This promotion recognises her leadership skills, expertise across product, technology and marketing, as well as her keen understanding of artist and label needs during a period of accelerated growth in the independent music market”.

Gleeson said: “I’m inspired daily by the talented artists and industry leading team who make TuneCore the most innovative and forward-thinking independent digital music distributor in the world. I truly believe in our mission, in step with our parent company Believe, to serve artists at every stage of development and will continue to build TuneCore to be the destination where artists can start, grow and manage their careers, while working to level the playing field for all independent artists”.

Before her new appointment, Gleeson’s role was of chief revenue officer. Under her leadership, she opened offices in Africa, Brazil, Russia and Southeast Asia. She has steered several strategic partnerships with Quboz, YouTube Shorts, Facebook’s Independent Artist Programme and Spotify’s Discovery Mode. Earlier this year, Gleeson created and launched two programmes called TuneCore Rewards and TuneCore Certified, which are designed to empower independent artists.

In June, Believe debuted on the Euronext Paris stock exchange. The company said its music distribution platform had paid out about $412m to artists, which was generated from digital music and social media platforms in 2020. TuneCore has now paid more than $2bn to indie artists to date.