VerseOne launches white label music distro service

27 Jun 2024 - 10:10

Published under the Creative Commons Licence

VerseOne Distribution has launched a white-label distribution service for large record labels, distributors and aggregators.

Irish band Arctic Lights uses VerseOne for its digital music releases.

VerseOne offers independent artists resources to distribute their music across more than 280 global digital streaming platforms, including Spotify, Apple Music, YouTube and Pandora. The company also offers global promotional and synchronisation services, with optional on-demand publishing and neighbouring rights services available.

According to the company, the new platform allows users to leverage VerseOne’s proprietary technology and powerful tools to enhance their music distribution capabilities.

Key features of the platform include audio and music video distribution, social media engagement tracking, user ID verification, AI-assisted text-to-image cover art generation and image upscaling.

Additionally, users can access detailed analytics, royalty reporting and marketing and promotional tools, including billboard advertising.

The white-label solution also allows users to customise their platform to reflect their brand identity. This includes uploading logos, swapping the URL to a chosen domain name, and customising the email address and colours for a cohesive look and feel.

“We decided to go VerseOne because it gives us access to literally hundreds of digital streaming platforms and sites,” Irish band Arctic Lights said. “We also love the fact that we have access to a lot of analytic reporting which allows us to monitor our promotional strategies and targets.”

VerseOne’s white label music distribution platform offers flexible pricing across four tiers (basic, standard, premium, and enterprise), starting at $199 per month, with yearly plans including a one-month discount.

Last year, VerseOne announced an expansion of its initiatives for musicians, labels and recording studios in 2023, including the Studio Partnership Program, where recording studios will be able to pitch talented artists to VerseOne in exchange for referral benefits. The company also boasts a strategic partnership with AI-driven platform ChordCash to enhance music advance estimation and track recoupment effectively.