Songtradr launches Smart Sync digital rights management tool

The release of the tool follows the company’s acquisition of AI metadata and music search service Musicube in June.

Smart Sync lets labels, publishers and music library curators manage their songs for sync globally on platforms such as YouTube, Facebook, Instagram and TikTok, among others.

Rightsholders can view detailed performance insights, including audience demographics, territories and top-performing tracks as well as license their music to Songtradr’s client base comprising content creators, businesses, games, apps, platforms and brands.

Smart Sync’s watermarking technology is a key feature, which seeks to tackle licensing challenges faced by video games and digital platforms, including missing data or conflict of ownership. The company expects the tool to improve potential earnings for music rightsholders by supporting licensing at a large scale.

Songtradr’s portfolio of clients includes film, TV and gaming music data company Tunefind, while Pretzel provides Digital Millennium Copyright Act-proof music for Twitch and YouTube users who livestream on the platforms. Through Songtradr’s subsidiaries such as Big Sync Music and MassiveMusic, Smart Sync will offer catalogues with direct access to global brand sync opportunities.

“Before Smart Sync, there has been no automated solution to properly manage music use claims and releases by rightsholders who may be required to grant licences to both the game and its users ...” Songtradr CEO Paul Wiltshire said, adding that “music users want more platform interoperability and rightsholders don’t have the time to manually manage these requirements at scale.

“Songtradr is the bridge that connects rightsholders to any music user in the world using technology to simplify and automate complex and high-volume licensing transactions, which is why we developed Smart Sync.”

Wiltshire added: “As digital environments continue to evolve rapidly, music rights use and licensing is becoming far more complicated. The complexity of new digital environments such as gaming, Web 3.0 apps and social media networks often require integrated music solutions. For example, content containing music can travel rapidly from a game environment to a platform like YouTube via user-generated content creation.”