VerseOne Distribution launches new user interface

The digital music distributor, whose services are available across Africa, offers music distribution, publishing and sync services to independent artists and labels. It also boasts partnerships with more than 280 digital service providers.

The latest in-house software has been designed to streamline the distribution process for users and provides a centralised dashboard for artists to manage their artist profiles, social media, charts and royalty reports.

The new user interface will include several features, including radio airplay tracking, music charts tracking, artist social media stats tracking, Dolby Atmos audio file conversion, deep analytic reports, bulk drag and drop file uploading for audio and video distribution, video thumbnail generation, Apple Music video ProRes encoding, royalty reports, customised payouts and user ID verification.

“More and more artists are choosing to go independent over labels, so VerseOne aspires to provide our artists with as many tools and resources as possible to achieve success independently,” VerseOne CEO Polycarp Asuquo said.

“We recognise that music distribution is only a small piece of the puzzle. Therefore, we’ve taken feedback from musicians and industry professionals and completely transformed our user system to include tools and features as a way for artists to finetune their promotional strategies.”

Meanwhile, VerseOne says it is looking to expand and enhance its network and services for musicians, labels and recording studios in 2023. One of its upcoming projects is the Studio Partnership Program, where recording studios will be able to pitch talented artists to VerseOne in exchange for referral benefits.

Speaking to Music In Africa last year about the company’s approach to collecting royalties and preventing copyright infringements, VerseOne client relations officer Sharie-Niah Defoe said: “We acknowledge the surge in demand for African music such as Afrobeats and amapiano, driven by artists such as Burna Boy, Wizkid, Davido and more. With these types of surges comes an increase in piracy and copyright violations, which is why we are leaving no stone unturned when it comes to protecting artists’ music.”