SA: Apple Music announces Lelowhatsgood as latest Isgubhu cover star
Apple Music has announced South African DJ and producer Lelowhatsgood as its latest Isgubhu cover star.
The announcement follows the release of his debut album, Next Level, which is available to stream on Apple Music. The project is an eclectic mix of dance anthems and dance floor-rooted melodies inspired by Mzansi’s rich musical climate, anchored by the gqom single ‘Seven Up’.
“Being the Isgubhu cover star for May is not only an honour for me, it also shines a spotlight on the queer creative community that doesn’t always get recognition for its influence in culture and music,” Lelowhatsgood told Apple Music.
To celebrate his feature, Lelowhatsgood has also created an exclusive Isgubhu playlist that features tracks which he holds very near and dear to his heart.
“I picked these songs to showcase and feature on my playlist because these artists are inspirational to me,” Lelowhatsgood said. “I also love their approach to music – which is thinking outside of the box and not too clinical. People can be so afraid of pushing against the grain and I love it when there’s a certain danger and bravery when it comes to music.
“My upcoming EP brings exactly that, a genre-bending approach to gqom and electronic dance music. The backbone of this playlist is gqom which will always be my first love. It also shows off South African dance music in all its shapes and forms – from electronic, Afro-house to amapiano.”
Born Ntsikelelo Meslani, Lelowhatsgood, who started his career in 2027, has established himself as an innovative and creative force through his unique style and voice. Off the back of his exclusive Pride 2021 (DJ Mix) for Apple Music, Lelowhatsgood released his debut single ‘Demon’s Kiss’ (2022) alongside Dee Traits, having honed his skills, playing and producing unique blends of house, gqom, amapiano, ballroom and baile funk.
Launched in early 2021, Isgubhu is the definitive home of African dance and electronic music on Apple Music and spotlights and elevates the work of African electronic DJs, producers and creatives.
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