Resident Advisor and SoundCloud strike deal to expand artist-fan connection

According to a statement, the partnership marks the beginning of a longer-term alliance between Resident Advisor and SoundCloud to enhance the discovery experience for the wider electronic music community. Throughout the year, users can expect further feature releases and integrations aimed at fostering even deeper connections between artists, promoters, labels and fans.

Resident Advisor chief operating officer Simon Kempner highlighted the technical aspects of the partnership, stating:  “The integration of Resident Advisor’s events API with SoundCloud’s platform opens up exciting possibilities for the electronic music community. By seamlessly connecting event information across platforms, we're empowering promoters, club owners, artists, DJs, labels, and fans through increased visibility and engagement.”

“This marks an exciting moment for SoundCloud as we open up the electronic music event space to our users,” SoundCloud senior vice-president of strategy & growth Devi Mahadevia said. “Club culture is the lifeblood of electronic music and by integrating Resident Advisor’s events onto our platform, we‘re further enriching the music discovery journey for our listening community.”

To maximise the benefits of this partnership, artists are encouraged to add media and events to their Resident Advisor artist page and link their Resident Advisor account to their SoundCloud artist page.

Key aspects of the partnership include:

• Event integration: SoundCloud artists with a Resident Advisor profile will now automatically have their next three events, per Resident Advisor, displayed on their SoundCloud profile webpage. Creators can now boost the visibility of upcoming performances and ensure their most recent events are featured, while fans can seamlessly find and purchase their next show  on SoundCloud.
• SoundCloud widget: An embeddable SoundCloud media player prominently displayed on all Resident Advisor event pages, enabling Resident Advisor users to listen to mixes and tracks by DJs on the line-up before and after buying a ticket.
• RA playlist on SoundCloud: A Resident Advisor curated playlist on SoundCloud spanning the entire spectrum of electronic music and championing its many genres and subgenres.
• Amplifying emerging artists: Co-branded editorial features to highlight rising artists in the electronic music space.