Nigeria's Teni and Don Jazzy named Glo ambassadors

The pair were unveiled at a launch in Lagos on 6 October. They join fellow Nigerian artist Simi and footballer Odion Ighalo, who recently secured endorsement deals with the company to promote Globacom’s new Berekete data and voice marketing campaign.

Globacom, also known as Glo, was established in 2003 by Nigerian billionaire Mike Adenuga. As of 2018, it was home to some 45 million subscribers, making it the second-largest mobile network operator in the West African country. It runs operations in Benin, Ghana and Ivory Coast.

Teni and Don Jazzy, who both took to social media to confirm the arrangement, are expected to leverage their position as social influencers to make the campaign a success.

“We are continually seeking new ways to add value to the lives of our esteemed customers,” Glo said about the new product. “This is one of such ways, and we can assure our customers that we will not relent. Our pledge is that we will continue to meet and exceed their expectations.”

Over the years, Teni and Don Jazzy have become two of the most recognisable names in the Nigerian entertainment industry. Active since 2016, Teni is behind successful singles such as ‘Askamaya’, ‘Case’ and ‘Uyo Meyo’.

Don Jazzy, an industry vet, is credited with contributing to the careers of multiple top Nigerian acts including D’banj, Wande Coal, Tiwa Savage and Rema. In June, his label Mavin Records secured a partnership with Seattle-based music licensing startup SyncFloor.