
SA: Ben September wins Jacquel Culture House talent search programme
South African cider brand Hunter’s has announced local singer and songwriter Ben September as the winner of the first Jacquel Culture House (JCH) talent search incubator programme.
- Ben September. Photo: Facebook
The programme is a partnership with Tresor and Sun-El Musician and seeks to provide aspiring artists with access to fundamental tools, resources and mentorship opportunities.
“I started making music in 2020 with a makeshift studio setup comprising the production software Fruity Loops, an earpiece and a microphone,” Ben September said. “I posted videos of my work on Instagram and a friend from the neighbourhood lent me a USB microphone. By posting my videos on SoundCloud and Instagram my talent was acknowledged, and it gave me the opportunity to work with some of the biggest names in the industry.”
Ben September’s sound is a blend of trap, neo soul and R&B with hints of jazz elements. After two years of crafting his art, he has worked with artists such as Prince Kaybee, Bantu, Tyler ICU, Mikhale Jones and The Big Hash.
“At first, I just made music as a hobby. As time passed, I realised that out of everything I could do, I was adept at making music. I grew up listening to music, but I didn’t pay much attention to it. Growing up in Botshabelo, I was always with my cousins and they always listened to music. It was only much later that I actually dived in and used it as a form of self-expression.”
He added: “Right now, the biggest roadblock I am facing is funding. I am learning how to make my talent profitable. I am always looking for other opportunities, whether short term or long term.”
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