Betty G: Ethiopian star bridging cultures and generations

7 nov 2023 - 13:29

Betty G is an Ethiopian pop artist whose passion for music is only matched by her commitment to leaving a positive impact. Her journey into the world of music began in Ethiopia, a place steeped in a vibrant cultural scene that kindled her curiosity for the art. Her formative years were filled with the sounds of traditional melodies and the joy of family gatherings, where music was an ever-present companion. It was during these early moments that Betty G discovered her deep-seated love for singing and performing.

Betty G.

Her musical journey had humble beginnings, with performances at home and school. Over time, songwriting became a means for her to express her emotions and life experiences. Collaborations with other talented artists helped shape her distinctive musical style, characterised by a harmonious blend of her Ethiopian heritage with contemporary pop influences.

Her musical talent has not gone unnoticed, earning her multiple awards, including Album of the Year at AFRIMAs in 2018. Over the years, she has graced some of the world’s most prestigious stages, including the Oslo Nobel stage and the Hollywood After Dark event. Through her music, she endeavours to serve as a bridge between cultures, celebrating values like unity, love and empowerment.

Betty G’s dedication to making a positive impact extends beyond the stage. As a Goodwill Ambassador for UNHCR, she leverages her platform to raise awareness and contribute to global change initiatives.

In an interview with Music In Africa, the singer discussed her journey, current engagements and future plans, as well as the inspiration of Ethiopian legends like Aster Aweke and Mulatu Astatke and the power of music to ignite change.

MUSIC IN AFRICA: Tell us about your music journey

BETTY G: My musical journey started with local and school performances. Writing my own songs became a way to express my emotions and experiences. This journey led me to release my debut album, Manew Fitsum, and appearances on Coke Studio Africa. Today, Betty G, the artist, is a culmination of my Ethiopian heritage, creative expression and a deep passion for music. I’m driven to bridge the gap between traditional sounds and modern beats, creating a unique blend that resonates globally. My music carries messages of unity, love and empowerment, drawing inspiration from both my roots and contemporary influences. As an ambassador of culture and change, I aim to not only entertain but also inspire others to embrace their identities and strive for a better world through the universal language of music.

How would you describe your music?

My music serves as a bridge, seamlessly connecting the iconic sounds of Ethiopian legends like Aster Aweke and Mulatu Astatke, with the pop beats of global icons such as Michael Jackson and Whitney Houston. Rooted in my Ethiopian heritage, my compositions gain authenticity and a distinctive contemporary flair. My Ethiopian roots are the foundation, infusing my music with an authentic and uniquely captivating twist.

How can African/ Ethiopian heritage serve to grow the continent’s music globally?

Our African and Ethiopian heritage is a wellspring of inspiration that holds the potential to propel our music onto the global stage. By infusing our music with authentic rhythms, melodies and storytelling traditions that are deeply rooted in our cultures, we create a unique and compelling sound that stands out in the international music landscape. Our heritage enables us to tell stories that resonate universally, transcending language and cultural barriers. Embracing our heritage also allows us to tap into a rich tapestry of traditions, instruments and vocal styles, adding layers of depth and originality to our music. As we proudly showcase our heritage, we contribute to the global diversity of musical expressions, attracting listeners who are eager to experience the richness of our cultures. Through this, our music gains authenticity and relevance, fostering a deeper connection with audiences worldwide and expanding our influence on the global music scene.

How would you describe the current state of the Ethiopian music industry?

The Ethiopian music industry is marked by both promise and hurdles. While potential is evident, challenges like inadequate infrastructure and copyright concerns persist. Resolving these requires investments in production, distribution and education. Collaborative partnerships and innovative technology offer avenues for broader exposure. Nurturing artists and providing mentorship will fuel growth and innovation, amplifying the industry’s influence on the global stage.

What are some of your immediate and future plans?

My immediate and future plans are brimming with excitement and possibilities. Apart from my teaching commitments and continued performances on international stages, I’m thrilled to reveal that I’m currently working on my upcoming album. This project holds a special place in my heart as I’m collaborating with prominent international artists and producers, including those from Ethiopia. The album aims to blend diverse musical influences and create a sonic journey that resonates with a global audience. Additionally, I’m enthusiastic about exploring new avenues for artistic expression and using my platform to amplify social causes that hold great importance to me. As my musical journey unfolds, I’m dedicated to creating meaningful connections through my music and making a lasting impact on the world stage.

Music wields significant influence in shaping society, serving as a universal language that communicates emotions, stories, and cultural experiences. It transcends boundaries, fostering unity and connection. Music has the potential to ignite change, raising awareness about critical issues and sparking conversations. It unites people under shared sentiments and encourages social shifts. As artists, we hold the power to use music as a catalyst for positive transformations, challenging norms and promoting unity. Through our melodies and messages, we contribute to the cultural fabric that defines our societies, inspiring individuals to envision and strive for a better world.

Can you elaborate on your recent appearance on Hollywood After Dark?

Certainly, my participation in Hollywood After Dark was a momentous experience. The event reimagined a pioneering US TV show from the late 1960s, bringing together artists of diverse backgrounds for a contemporary variety-reality-entertainment-talk show. It provided a platform for talents spanning music, dance, comedy, sports, acting and magic, hosted at a prestigious venue on Hollywood Boulevard.

What's remarkable is the show’s global impact. With clearances in over 45 countries, Hollywood After Dark is set to reach approximately 9 million viewers. This broad reach underscores our commitment to promoting talents on an unprecedented scale. The show’s distribution covers broadcast networks, cable, digital platforms, and merchandising. Being an African representative in this endeavour was an honour, contributing to the recognition of diverse artists worldwide and providing audiences with diverse, captivating performances. It’s a testament to the power of unity and creativity.

In this fall semester, you've embarked on a pioneering journey as the first Ethiopian female singer and performer to teach at an American university. Could you provide us with your insights and reflections on your current role as a guest lecturer at Loyola Marymount University? What does this groundbreaking opportunity symbolise?

My current role as a guest lecturer at Loyola Marymount University (LMU) is a remarkable milestone. I’m incredibly enthused by my collaboration with Prof Rosalynde LeBlanc Loo, chair of theatre arts and dance at LMU. It’s an incredible platform to share my experiences, inspirations, and passion for music and performance with young, aspiring minds. Being the first Ethiopian female singer in this position fills me with a sense of pride and responsibility. This groundbreaking opportunity signifies the expanding horizons for Ethiopian women in the arts, reflecting the growing recognition of our contributions on the global stage. It’s a bridge between cultures and generations, enabling me to contribute to the educational journey of students while fostering cross-cultural understanding. I see it as a chance to inspire and empower, demonstrating the potential of Ethiopian voices to resonate beyond borders and enrich diverse spheres of creativity.

Do you have any career highlights you would like to share?

Certainly, my journey has been filled with incredible moments that have left a lasting impact. Performing on the prestigious Oslo Nobel Stage was a pivotal highlight, as it showcased the potential of music to transcend borders and inspire change on a global scale. Additionally, participating in the Hollywood in the Dark event provided a unique opportunity to connect with diverse audiences and share my music's message. Collaborating with fellow artists at Coke Studio Africa expanded my artistic horizons, allowing me to embrace the richness of musical cultures across the continent. Lastly, stepping into the role of a guest lecturer at Loyola Marymount University has been a fulfilling experience, enabling me to contribute to the education and growth of young talents. Each of these milestones reaffirms my belief in the transformative power of music and the profound connections it forges.